This weekend we attended The Hive Conference. For those of you who don’t know what it is, let us explain: The Hive is a meeting of pretty awesome people (mostly women) who love sharing beautiful and interesting content online. So basically we spent two days getting inspired and encouraged. We listened to brands, we were mesmerized by other blogger’s experiences and we had THE BEST time.
For us, the most interesting talks where the ones about branding and business models by the girls of the Scandinavia Standard (those girls can sell you smoke if they want to, what an enthusiasm!) and social media strategy with the lovely Julie from A lady in London (so professional!). We learnt a lot and that’s exactly what we wanted. Consistency, planning and patience were key words. But also positivity: we felt like the world offers endless opportunities and wonderful contacts that are there just waiting for us to enjoy. This weekend has been a bubble of vibrant energy. From the sweet encouragement of My Scandinavian Home to the kind debate proposed by Plique.
We also found tremendously interesting the hours we spent with two publishing houses: one dedicated to high quality books, Callwey, and the other one focused on magazines, Gruner and Jahr. The first one showed us how they create the universe around their books, the aesthetics, the general ideas and the focus on a target audience. Definitely, one of the highlights of the weekend. Would we be brave enough to pitch a book idea? We’ll see…
We stayed at the Scandic Postdamer Platz, the hotel were the conference took place. We chose this hotel because we wanted to sleep a little bit more in the morning (we are that lazy) but it was a very nice choice. The hotel was huge and, even though that was not very appealing to us (you know we prefer boutique accommodations), we had a comfortable stay: the rooms were spacious and colourful, the location was really good (400 m. away from Postdamer Platz) and the staff was really nice. Maybe not your choice if you are looking for a unique experience in Berlin, but definitely a nice option if you want to make the most of the city. The best thing abour the Scandic was, undoubtedly, the sound of birds in the elevators. And the reindeers. You will have to go to find out about the reindeers.
We loved meeting other bloggers. We usually don’t get to discuss blogger issues that much, so having the opportunity to chat about SEO, inspiration, followers, photography and life in general with people who shared our interests was refreshing. We wish we could have had more time to grab a coffee with every single one of those creative women. Everyone had a great story to tell. We went back home happy and sad at the same time. Returning to our corporate jobs and our lonely life in Bremen was hard. We also felt exhausted but full of energy, new ideas and projects. (Exhausted because we went out with some friends on Saturday and hit the pillows at 2 a. m. Crazy! By the way, if you go to Berlin make sure you have dinner at Das Lokal (Linienstrasse 160) to savour the best German cuisine with a sophiticated yet rustic twist).
Sadly, The Hive 2015 is over. But we will be attending The Hive 2016 for sure! It will take place in Dublín so, maybe we see you there? If you have a small blog like ours you should come! You will find new friends, new ideas and you’ll get to take home a 800 gr Nutella jar. Plus a great goodie bag, plus an interesting beautiful book, plus bags under your eyes, plus some hope because the world is a nice place full of beautiful things despite what we see in the news everyday!